While SMS text messaging is a great tool to use for your business, there are ways that you can make SMS texting messaging even better! By doing very little extra work you will see a huge difference in your SMS texting campaigns. We have put together our top 10 SMS text messaging tips for you to read. We highly recommend that you take our SMS text messaging tips and implement them in your mass text marketing campaigns. Follow our SMS text messaging tips and you have a leg up!
Thank you customers for signing up- Even though your customers are going to benefit by signing up for your mobile marketing campaigns, it is a good idea to thank them when they initially sign up. We aren’t talking about a simple spam looking thank you text, we are talking about a reward. Offer them 10% of a purchase for signing up or a small token of appreciation. This is a great way to set the hook!
Limit number of texts you send- We can personally say that we get annoyed when we get a text from a certain large hotel chain every three days. Out of all the texts that we have got from them, only a handful have actually been useful. It is so bad that we have stopped even reading their texts. We recommend that you limit your texts to no more than once a week. Some companies can get away with a text every two weeks or once a month. It all depends on what you are sending out. Just make sure that it is useful to the reader and not a waste.
Have your customers promote you- Include in the texts some language like “Forward to Friends”. This way your customers can pass on your great deals or information to their friends thus increasing your customer database. You can even take it one step further and reward your existing customers for every new person they have sign up.
Include your short code on business cards- Just like email addresses, SMS short codes are now becoming more and more popular on business cards. All you have to do is print your short code on the business cards and people will have easy access to it.
Advertise your short code- While some businesses may not be able to afford television or radio advertising, you can advertise your short code in other ways. There are a ton of free online media sources you can submit it to including local media. In addition, you should be advertising it on social networking sites.
Multiple keywords- Choosing multiple keywords are a good way to promote multiple aspects of your company. For instance, if your company is a restaurant you could have two keywords; YOURNAME and HappyHour. What this allows you to do is send out specific information to certain groups of people thus increasing your conversion rate. The YOURNAME could be a general text group while HappyHour would be specific to happy hour specials.
Partner up with other businesses- While we don’t expect you to partner up with your competitor, there are companies out there that you can partner up with that complement each other. The two companies could run campaigns that offer a special for the other company when their existing customers sign up for your company. This will increase your database greatly.
Keep it short- While SMS text messages can only be 160 words, you don’t want to do a 160 word sentence. People get bored easily! Keep it short, simple, and easy to read. No crazy emoticons or long words. Just because you have the ability to use 160 words doesn’t mean you have to use all of them. Short and sweet!
Target audience- Why waste your messages on people that you know have no benefit to your company. Sticking in lines of having multiple keywords, going after the correct audience is a must.
Launch your campaign in a timely fashion- What we mean is don’t send out a short code message three weeks in advance. For example, if you are running a coupon that starts in three weeks, wait till a couple days before to launch your campaign. Sending it out too early will result in people forgetting about it. People like to act on these types of advertisements right away.